GQ BY CITROňN CONCEPT: PRESS RELEASE
(from Citroen Press Release) CitroŽn and GQ have revealed a unique and exciting automotive project Ė the GQbyCITROňN.
The GQbyCITROňN is a concept car born through a unique partnership between the UKís market-leading quality menís monthly and a team of CitroŽn designers, collaborating to create the ultimate gentlemanís drive. This is the first time a British magazine has collaborated with a car company in this way.
Responding to a brief by GQís editor, Dylan Jones, CitroŽnís team, headed by British designer Ė and the man responsible for the new CitroŽn DS3 Ė Mark Lloyd, took a new look at the GT theme and integrated it with a typical CitroŽn design approach bringing GQbyCITROňN from design outline to concept reality.
GQbyCITROňN combines classically sophisticated features and contemporary styling with a sculpted front end, rounded rear, strong body contours and sleek concave rear windscreen Ė a signature CitroŽn design.
The carís cabin is accessed by rear coach doors and reveals a spacious, comfortable and futuristic cabin. Completing the carís bespoke styling, the interior detailing and upholstery selections were provided by Patrick Grant, the Creative Director of prestigious Savile Row tailors, E.Tautz, who commented: ďSavile Row is all about balance and Tautz's simple military inspired interior is the perfect counterpoint to the Gallic flair of the exterior.Ē
Dylan Jones commented: ďI wanted something practical, something cool, and something idiosyncratic Ė i.e. something surprising that didnít just look like a concept car. The GQ car needed to have the Ďwantí factor, but it also needed to look, feel and Ďdriveí like the sort of car no sane man could choose to ignore. We think it looks very very special.Ē
Dynamic performance and environmental responsibility were also key requirements for the project. The GQbyCITROňN concept car is powered by a plug-in Hybrid with a 1,598cc, 4-cylinder direct injection petrol engine offering a sporty 0-60mph time of just 4.5seconds, an electronically limited top speed of 155mph and CO2 emissions of just 80g/km.
Mark Lloyd, Chief Designer of CitroŽnís International Projects added: ďWhere this car works so well with GQ is that it fits with the current attitudes of conspicuous consumption. It is understated rather than in-your-face and sleek rather than too macho. With the skills of a Savile Row tailor on the carís interior we have also achieved that bespoke, fitted feel, both inside and out.
ďFor me, the car that has always represented the pinnacle of automotive excellence and refinement is the GT Ė the Grand Tourer. It is not the all-out sports car, rather it is something gentlemanly, it has performance and it is for travelling, not racing. We wanted to create something that, like GQ, was aspirational, but also retained the classic automotive ideals. We didnít want a car for the mass market. We wanted a car for GQ.íĒ